There is nothing ordinary about Yukon Provisions, and they were searching for just the right amount of ‘je ne sais quoi’ for their branding. YP houses several different small local (to Whitehorse) businesses, that all had to pivot when Covid 19 hit. In banding together they recreated a space that allowed each of them to work safely and provide themselves and their town with means and meals.
We worked together to build their brand from the ground up. Everything was a fresh slate, and off the cuff. They had no preconceived idea of what it should look like other than “not your every day grocery”. From logo, to website, to content and integration - there is something quirky in every aspect of project. Working with YP was a joy.
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