The Left Hand Path Witch online store is a love story between a woman and her community. Maggie has been an occult practitioner for decades, and noticed that there was a lack of carefully crafted, locally made, ritual items here in Canada.
My task was to take Maggie's idea and turn it into her reality. I worked with Maggie to create new copy, to rejuvenate her old work, and create some visual mysticism. I chose an inviting colour scheme that was calming yet also uplifting. We incorporated imagery that evoked a sense of "other worldliness" to compliment the photos she had taken of her products, and built off of her original vision.
The tricky part was expressing what the left hand path was visually, while not making the over all theme too dark or abrasive. When you are approaching new clients you want to welcome them in, and the colours we choose speaks volumes. This clean cut design is a fully responsive site that works optimally on all devices.